North China Sales Manager

North China Sales Manager – Greater China

Location: Shanghai or surrounding region (with travel to customer sites and CML locations as required) Full-Time | Sales & Business Development | Semiconductor Industry

About Cambridge Mechatronics Ltd (CML)

Cambridge Mechatronics Ltd (CML) is a cutting-edge fabless semiconductor company headquartered in Cambridge, UK. With approximately 120 employees worldwide, we are the global leader in Shape Memory Alloy (SMA) actuator systems and proprietary control ICs. Our patented technology enables ultra-miniaturised precision motion in consumer products such as flagship smartphones, wearables, drones, and medical devices.

With more than 800 granted and pending patents, CML is the only company globally to have achieved nanometre-scale actuation using SMA wire thinner than a human hair. We collaborate with top-tier OEMs, module integrators, and component manufacturers across the globe, delivering high-performance, scalable solutions for high-volume production.

About the Role

We are seeking a North China Sales Manager to drive customer engagement, business development, and technical sales support across key accounts in the North China region, with a particular focus on smartphone OEMs, module makers, and ecosystem partners located in Beijing, Shanghai, and surrounding technology hubs.

This role reports into the Sales Director, Greater China, and will play a crucial part in strengthening our commercial presence and growing revenue in North China. The successful candidate will have a strong understanding of semiconductor sales, electromechanical component integration, and experience operating in complex, multi-stakeholder environments.

Key Responsibilities

· Manage and grow strategic customer relationships across North China, particularly with smartphone OEMs, module vendors, and integration partners.

· Promote and position CML’s SMA actuator and control IC solutions for new and existing product programs.

· Act as the primary commercial contact for customer project discussions, contract negotiations, and technical deep dives (in collaboration with FAEs and PMs).

· Coordinate closely with internal stakeholders including Product Management, Engineering, and Supply Chain to align on customer deliverables and priorities.

· Track regional market trends, customer roadmaps, and competitive activity to inform CML’s commercial and product strategies.

· Support product launches, technology demonstrations, and trade events as required.

Candidate Profile

Essential Requirements

· Bachelor’s degree in Engineering, Electronics, Business, or a related field.

· Minimum 5 years’ experience in semiconductor, camera module, mobile components, or consumer electronics sales.

· Strong understanding of the smartphone supply chain and design-in process.

· Proven track record of customer management, technical sales, and delivering business growth in the region.

· Excellent communication and relationship-building skills in Mandarin and English.

· Self-starter, able to operate independently and collaboratively within a global team structure.

Preferred Qualifications

· Experience with actuation, sensing, or motion control systems.

· Familiarity with fabless semiconductor models, IC integration, or system-level hardware development.

· Background working with UK-headquartered or international companies.

Why Join CML?

· Join a fast-growing, high-impact technology leader pushing the boundaries of precision miniaturisation.

· Collaborate with world-class engineers, product developers, and commercial teams.

· Work with top-tier global customers across a dynamic ecosystem.

· Be part of a mission-driven company with a focus on innovation, quality, and customer excellence.

· Competitive compensation, flexible working, and opportunities for long-term growth.

How to Apply

To apply, please send your CV and a brief cover letter (in English or Mandarin) to [email protected]